Andrea A.

PROFESSIONAL EXPERIENCE

Graphic Designer and Social Media Manager

Relay Human Cloud l San Pedro Sula, Honduras l 2024 - 2025

• Designed presentations in InDesign and Figma, ensuring clear communication and strong visual impact.
• Developed logos and brand assets aligned with established brand guidelines.
• Edited videos to produce engaging, high-quality content tailored for multiple platforms.
• Created brochures and marketing materials with a focus on aesthetic appeal and brand consistency.
• Reviewed and verified accuracy in design projects, implementing revisions to maintain quality standards.
• Collaborated cross-functionally to ensure design updates aligned with project requirements and client expectations.
• Maintained strong attention to detail throughout the creative process, from concept development to final delivery.

Graphic Designer and Social Media Manager

Code Exitos | San Pedro Sula, Honduras | 2022 - 2023

• Designed visually compelling social media content optimized for different platforms, maintaining brand identity and maximizing audience interaction.
• Created photography assets with a keen eye for composition and lighting, ensuring that images effectively conveyed the brand´s message and product features.
• Employed video editing techniques to craft captivating brand narratives and promotional materials, utilizing dynamic visuals and storytelling elements.
• Developed cohesive brand identities through logo design, color palette selection, and typography choices, reflecting the brand´s values and personality.
• Designed visually appealing landing pages that effectively communicated key messages and encouraged user interaction, optimizing layout and user experience for increased conversion rates.
• Utilized advanced design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) to create high-quality graphics and multimedia assets.

Graphic Designer and Content Creator

Sampedrana International School | San Pedro Sula, Honduras | 2022 - 2022

• Conceptualized and designed compelling social media visuals to resonate with diverse audiences across various platforms, ensuring cohesive brand representation and maximizing engagement.
• Spearheaded the creation of brand identities, meticulously crafting logos, color palettes, and typography to encapsulate the essence of each brand and foster instant recognition.
• Leveraged photography skills to capture stunning visuals aligned with brand aesthetics, followed by precise editing techniques to enhance and refine the images for optimal impact.
• Executed creative branding strategies by designing captivating marketing materials such as brochures, posters, and digital banners, maintaining brand integrity and ensuring consistency across all collateral.
• Conducted in-depth market research and trend analysis to inform design decisions, staying ahead of industry standards and emerging design trends.

Graphic Designer and Digital Marketing Specialist

Marketeam | San Pedro Sula, Honduras | 2021 - 2022

• Crafted captivating brand identities for businesses, meticulously designing logos, color palettes, and typography to convey unique brand personas and resonate with target audiences.
• Conceptualized and executed visually compelling advertising and marketing materials across diverse platforms, employing creative graphic elements to maximize brand visibility and engagement.
• Leveraged photography expertise to capture striking images tailored for commercial use, aligning with brand aesthetics and messaging to enhance visual storytelling.
• Designed innovative packaging solutions that combined aesthetics appeal with functional design, effectively showcasing products and reinforcing brand identity on store shelves.
• Collaborated with cross-functional teams to develop and implement comprehensive digital marketing strategies, aligning graphic design efforts with overarching campaign objectives and target audience preferences.
• Created engaging social media content, including graphics, illustrations, and animated visuals, to foster meaningful connections with followers and drive community engagement.