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Victoria Z.

Marketing

call   (214) GO-RELAY / (214) 467-3529

email   Careers@RelayHumanCloud.com

home   San Pedro Sula, Honduras


SKILLS

  • Microsoft Office Suite
  • Canva
  • CapCut
  • AI Tools
  • Meta Business Suite
  • TikTok

EDUCATION

Bachelor's Degree in Marketing and International Business

Central American Technological University (2024)

LICENSES & CERTIFICATIONS

  • Marketing & Strategy Program | European Centre for Career Education
  • Digital Marketing | Tecnológico de Monterrey - Coursera
  • The Art of Leading People | INFOP 
  • Key Performance Indicators (KPI) | INFOP 
  • Executive Document and Email Writing | INFOP

Extraverted Introverted Intuitive Observant Thinking Feeling Judging Prospecting

PROFESSIONAL SUMMARY

Results-driven marketing professional with expertise in digital and traditional marketing strategies, brand management, and campaign execution. Skilled in content creation, social media management, market analysis, and cross-functional collaboration to drive brand awareness, engagement, and revenue growth. Adept at leveraging data-driven insights and marketing technologies to optimize campaigns, enhance customer experiences, and deliver measurable business results. Committed to fostering innovative marketing solutions that align with organizational objectives and strengthen brand presence.

PROFESSIONAL EXPERIENCE

Digital Marketing Operations & Content Creator

Lino Party Supplies | San Pedro Sula, Honduras l Jul 2019 - Dec 2025

Marketing Director

  • Executed integrated marketing strategies to strengthen brand positioning and visibility.
  • Developed annual marketing plans aligned with business goals and seasonal initiatives.
  • Conducted market research and consumer analysis to inform data-driven decisions.
  • Managed multi-platform content and social media campaigns to ensure brand consistency and engagement.
  • Collaborated cross-functionally to support revenue growth and campaign execution.
  • Monitored KPIs and ROI to optimize marketing performance.
  • Analyzed campaign results and refined strategies to maximize reach and conversion.
  • Supported promotional initiatives, including in-store activations and brand experiences.

Content Creator

  • Developed and executed social media strategies across Facebook, Instagram, and TikTok to support brand and commercial objectives. 
  • Created engaging visual and written content aligned with brand voice and marketing goals. 
  • Planned and maintained content calendars to ensure consistent and timely posting. 
  • Monitored and analyzed social media metrics to optimize content performance and engagement. 
  • Collaborated with marketing and sales teams to drive brand awareness, audience engagement, and customer acquisition. 
  • Leveraged trends and audience insights to refine content and maximize reach and interaction. 

Digital Marketing Operations & Performance Coordinator

  • Coordinated digital marketing operations, workflows, and internal processes to ensure timely and efficient campaign execution. 
  • Tracked, analyzed, and reported KPIs to measure marketing effectiveness and support optimization. 
  • Supported CRM processes, including customer journey mapping and management of digital touchpoints across the funnel. 
  • Collaborated with cross-functional teams to align marketing initiatives with sales objectives. 
  • Streamlined communication and processes to improve operational efficiency between marketing and sales teams. 
  • Leveraged data insights to optimize marketing initiatives and drive continuous improvement.

Brand Experience & Campaign Marketing Coordinator 

  • Coordinated brand campaigns and marketing activations using a digital-first approach to support brand awareness and engagement. 
  • Supported the execution of integrated marketing campaigns, ensuring consistent brand messaging across all channels. 
  • Assisted with campaign planning, including vendor coordination, timeline management, and execution support. 
  • Ensured alignment and consistency of brand experience across digital platforms and customer-facing assets. 
  • Collaborated with internal teams and external partners to deliver cohesive brand initiatives on schedule.

Marketing Operations & Executive Support Intern

Lara Trade | Dubai, UAE l July 2023  - Sept 2023

  • Supported marketing and business operations for international teams, ensuring alignment across regions and functions.
  • Assisted with the preparation of marketing documentation, performance reports, and executive-level presentations.
  • Coordinated internal communications to facilitate effective cross-functional collaboration.
  • Supported process optimization initiatives to improve operational efficiency and consistency across teams.
  • Assisted in aligning workflows and operational processes to support business and marketing objectives.