• Developed and implemented data-driven marketing strategies; conducted quarterly performance analyses and generated reports for management.
• Optimized content for search engines (SEO) and ensured all web and digital materials met branding standards.
• Collaborated with cross-functional teams to coordinate marketing initiatives and ensure alignment with business goals.
• Applied global marketing strategies and cross-cultural communication practices to tailor campaigns for diverse international markets.
• Utilized marketing automation tools and enterprise-level analytics platforms to enhance campaign efficiency and reporting accuracy.
• Segmented and managed prospect and client databases using data analysis to optimize targeting and engagement strategies.
• Designed, executed, and monitored multi-channel email marketing campaigns using Marketo and Mailchimp for lead generation and client nurturing.
• Updated and created website pages using WordPress, ensuring content accuracy, SEO optimization, and alignment with campaign goals.
• Integrated email marketing campaigns with landing pages designed to capture and track leads effectively.
• Managed and grew social media presence across four countries, including content planning, post scheduling, analytics tracking, and audience engagement.
• Created and edited marketing materials such as videos, photos, and blog graphics to support digital content strategies.