Job Overview
The Content Writer in the real estate industry is responsible for creating compelling, accurate, and engaging written materials that support marketing, sales, and informational efforts. This role focuses on producing content such as property descriptions, blog posts, market reports, newsletters, and social media updates tailored to the North American real estate market. The Content Writer collaborates closely with marketing teams, real estate agents, and compliance officers to ensure content aligns with brand standards, regulatory requirements, and market trends. With 3-5 years of experience, the writer is expected to produce high-quality content that drives engagement and supports business growth.
Duties & Responsibilities
- Develop and edit highquality written content for various real estate marketing channels
- Collaborate with internal teams to gather accurate information and ensure compliance
- Optimize content for SEO and audience engagement
- Manage content schedules and meet deadlines
- Maintain consistency in brand voice and messaging
Education & Training
- Bachelor’s degree in Communications, Marketing, Journalism, English, or related field
- 35 years of professional writing experience, preferably in real estate or related industries
- Training or certification in SEO and digital marketing is advantageous
- Familiarity with real estate terminology and regulatory environment
Knowledge, Skills & Experience
- Strong writing, editing, and proofreading skills with attention to detail
- Understanding of real estate market dynamics and terminology
- Proficiency with CMS, SEO tools, and digital marketing platforms
- Ability to work collaboratively and communicate effectively with diverse teams
- Time management skills and ability to meet deadlines consistently
- Adaptability to changing market conditions and regulatory requirements