Yardi Listing Site Specialist

Job Overview

The Yardi Listing Site Specialist is responsible for managing and optimizing property listings on Yardi’s platform. On a daily basis, this role involves updating and maintaining accurate property information, ensuring that listings are visually appealing and contain all necessary details to attract potential tenants. The specialist collaborates with property managers and marketing teams to enhance listing visibility and performance. Additionally, they analyze listing metrics to identify trends and areas for improvement, aiming to increase engagement and conversion rates. The primary objective is to ensure that property listings are effectively presented and reach the intended audience, ultimately supporting the leasing goals of the organization.

Organizational Impact

The Yardi Listing Site Specialist plays a crucial role in enhancing the visibility and marketability of real estate properties by ensuring accurate and timely listings across digital platforms. This position supports the organization’s leasing and marketing objectives by maintaining high-quality property data, which drives tenant engagement and accelerates occupancy rates. By optimizing listing content and leveraging Yardi’s capabilities, the specialist contributes to improved operational efficiency and supports revenue growth within the competitive real estate market.

Key Systems

This role primarily utilizes Yardi Voyager and Yardi Listing Site modules to manage property listings and related data. Additionally, proficiency with CRM systems tailored to real estate, such as Salesforce or RealPage, is beneficial for tracking leads and tenant interactions. The specialist may also work with content management systems (CMS) for website updates, digital marketing platforms, and project management tools like Asana or Trello to coordinate listing workflows. Familiarity with Microsoft Office Suite and communication platforms such as Microsoft Teams or Slack is also essential for daily collaboration and reporting.

Inputs

The Yardi Listing Site Specialist receives a variety of inputs including property listing data, marketing materials, leasing updates, and tenant information from property management teams and leasing agents. They also handle communications such as emails and calls from internal stakeholders and external vendors related to listing site content and functionality. Additionally, they work with system-generated reports and analytics from the Yardi platform and other real estate marketing tools. These inputs typically arrive through digital channels such as email, Yardi system notifications, internal collaboration platforms, and scheduled meetings or briefings.

Outputs

The outputs produced by the Yardi Listing Site Specialist include accurately updated and optimized property listings on the Yardi platform, ensuring all information is current, compliant, and visually appealing. They generate detailed reports on listing performance and user engagement, which are shared with property management and marketing teams via email or internal dashboards. The specialist also produces communication updates and training materials for leasing staff to enhance site usage. Deliverables are typically distributed through digital platforms, ensuring timely and efficient dissemination aligned with organizational standards and market expectations.

Activities

- Manage and update property listings on the Yardi Listing Site platform to ensure accuracy and completeness.

- Coordinate with leasing agents and property managers to gather and verify listing information, including pricing, availability, and amenities.

- Monitor listing performance metrics and generate reports to identify trends and areas for improvement.

- Troubleshoot and resolve issues related to listing visibility, data discrepancies, and platform functionality.

- Collaborate with marketing and IT teams to implement enhancements and maintain data integrity across integrated systems.

- Ensure compliance with company policies and regional regulations regarding advertising and tenant communications.

- Provide training and support to team members on Yardi Listing Site tools and best practices.

Recommended Items

- Comprehensive training on Yardi Voyager and Yardi Listing Site modules.

- Access to up-to-date property data and leasing documentation.

- Standardized templates for listing descriptions, pricing updates, and availability reports.

- Checklists for listing quality assurance and compliance verification.

- User manuals and troubleshooting guides specific to Yardi Listing Site functionalities.

- Regular updates on industry regulations and company policies affecting property listings.

- Performance dashboards and reporting tools integrated with Yardi systems.

Content Example

- Property listings and marketing content for residential and commercial real estate portfolios

- Detailed unit availability reports and vacancy status updates

- Tenant inquiry responses and communication templates

- Data entry and updates within Yardi Voyager and Yardi Listing Sites platforms

- Competitive market analysis reports and pricing strategy documents

- Compliance documentation related to fair housing and local real estate regulations

- Performance metrics and analytics dashboards for listing effectiveness

- Coordination emails and schedules for property showings and open houses

Sample Event-Driven Tasks

- Updating property listings immediately upon receiving new availability information from leasing agents or property managers

- Responding to tenant inquiries or application submissions triggered by online listing activity

- Adjusting rental rates and promotional offers in response to market changes or competitor actions

- Coordinating with marketing teams to launch new listing campaigns following property renovations or new acquisitions

- Generating and distributing vacancy reports when occupancy thresholds fall below targets

- Addressing system alerts or errors within the Yardi platform that impact listing visibility or data accuracy

- Implementing compliance updates in listings following changes in local housing regulations or company policy directives

Sample Scheduled Tasks

- Update and maintain property listings on the Yardi platform to ensure accuracy and compliance with company standards and regional regulations.

- Conduct weekly audits of listing data to identify and correct discrepancies or outdated information.

- Coordinate with leasing and marketing teams to schedule and publish new property listings and promotional materials.

- Generate and distribute regular reports on listing performance metrics, including views, inquiries, and lead conversions.

- Monitor and respond to tenant inquiries received through the Yardi listing site within established service level agreements.

- Perform routine quality checks on multimedia content (photos, virtual tours) associated with listings to ensure high-quality presentation.

Sample Infill Tasks

- Research and implement best practices for online property listings to enhance visibility and engagement on the Yardi platform.

- Participate in training sessions to deepen knowledge of Yardi software updates and new features relevant to listing management.

- Collaborate with IT and data teams to streamline listing data integration and improve workflow efficiency.

- Assist in developing marketing collateral and digital content to support property promotions.

- Analyze competitor listing strategies and provide recommendations for improving the company’s online presence.

- Support cross-functional teams by providing insights and data related to listing trends and tenant preferences.